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Home | Blogs | James's blog

Gradually increase your Page Rank

Sat, 06/20/2009 - 09:14 | James

The weeks ahead, I’ll be following a series of tips on increasing the page rank for your blogs. Here is the first one.
Yea, I agree Page Rank is not considered important these days in SEO, and it only will help you probably in selling off your site. (Beginner’s tip – Having a higher Page Rank will not help you in anyway to rank higher than your competitor on Google search results.) Yet, there are lot of bloggers who take pride in showing off their Google PR to their visitors. They can’t be blamed. After all, Google Page rank does give you some kind of authority, and it’s glorifying to see the green bar fill up for your site. Isn’t it? So if you are one of them, here is a tip for today.
How to increase your blogs page rank?
Step 1
If you have a blog roll/ Sites I visit/ My friends list on your side panels, take a real good look at them.
Step 2
Count the number of links there. If you have lot of friends, probably you are linking to all of them. I’ve seen guys having like 40 plus outgoing links (links to other sites).
Step 3
See how many incoming links you have on Google and Google Blog search. (Worry not! Here’s how you do it) – Go to www.google.com and search with this query link: www.yourblog.com, It will show you the number of incoming links you have. – Go to http://blogsearch.google.com and search with the same query. It will return the number of blogs linking to you. Now, take a combine number of both this and note the number.
Step 4
Now compare the number of incoming links you have to the number of outgoing links(in the blogroll) by dividing using this formula. Link Juice = Number of incoming links/ Number of outgoing links
Step 5
If your link juice is less than 1, you are in a bad position. If your link juice is more than 1, you are okay. Actually if it is a higher number, the better. So if you have your "Link juice" less than 1, then cut down the number of outgoing links from your blog roll to make the ratio (Link Juice) more than 1. The whole idea is to keep your outgoing links number lower than your incoming links. While it’s alright to have outgoing links to relevant resources (like the Wikipedia) in your posts, posting links in your template (blog roll) can drastically reduce your link juice. So that’s the first step to increasing your page rank. Watch out for step 2.
Number of outgoing links will not determine your page rank. This is an update form Google. Instead Google Page Rank depends on who links to you and their page rank.
If you are serious about the Google Page Rank thing, probably you’d have executed the first tip on gradually increasing your page rank.
Let’s discuss another SEO tip today, that will help you gradually increase your page rank to the blog.
Focus on your content.
I didn’t mean that you are not focused on your content right now. We all do, after all we write the articles ourselves.
But what does it take to increase your page rank by focusing on your content? If you take any high page rank blogs, you will find that they have more one-way incoming links. How does the one-way links come in?
Just think about yourself. Why would you link to another site? Or think of the website that you often repeatedly link to. Which one is it? Wikipedia? Or a favorite blogger of your’s? Most of us link to other sites because we think that they can be good resources of knowledge for our readers. We link to Wikipedia because there is very good description about a particular topic on it. We link to a flash game because, that game is only available at that site and we want our friends to enjoy it.
So the key here is – Unique content. We would link to any other site other than Wikipedia on any subject had that site better information than the Wiki.
Unique content is very appealing for one to link.
For wordpress bloggers, we have an option of creating pages. We should take advantage of this option and create unique content on the pages, which are likely to get linked to. All these link are one way links and will help him collect his Page Rank.
All of us bloggers have something unique to give to others. It could be the new non-veg dish that you’ve made yourself, or a new piece of desktop application idea you’d want to share to others and the like. It’s just a matter of sitting down and thinking what exactly can you deliver uniquely to others. Package it in a nice way and promote it in your articles. If it is really interesting, people will naturally fall for linking to it, referring it to their readers. And the effect is viral.
So focus on your content, write them like nobody else does, and deliver it in a good package in a “linkable” fashion. And wait for the incoming links to come in, filling in that magical green bar!

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